Capital Equipment Sales Representative

Nordson

Nordson

Sales & Business Development

Georgia, USA

Posted on Apr 30, 2026

Nordson Industrial Coating Solutions, a global leader in Industrial Coating Solutions, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.

Summary of the role

As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.

The Capital Equipment Sales Specialist is responsible for developing and growing long-term customer relationships while driving revenue through new and existing sales opportunities. This role owns the full sales cycle—from identifying and closing opportunities to developing strategic account plans that expand and diversify the customer base. Acting as the primary customer interface, the specialist assesses customer needs, recommends tailored products and solutions, and creates demand by effectively positioning the company’s capital equipment and services to maximize customer value and business growth.

ESSENTIAL JOB DUTIES & RESPONSIBILITIES

  • Sells at a level equal to, or greater than, the territory sales budget.
  • Major selling activities include:

- Qualifying leads and prospects

- Equipment demonstrations

-Testing for proper application

- Surveying field application

- Preparing and presenting proposals and project justifications

- Closing the sale

  • Understanding Nordson’s NBS Next Strategy and promoting Top Products to Top Customers
  • Develop an industry network to increase territory awareness
  • Ensures the proper installation and start-up of all systems through proper utilization of technical personnel and personnel from ancillary equipment suppliers
  • Ensures that Powder Application Specialist is fully briefed on all aspects of new installations and the account responsibility has been effectively transferred
  • Coordinates the training of customer personnel in proper use, maintenance and service of equipment
  • Develops Third Party references through follow-up calls on existing customers
  • Assists territory distributors with sales and sales training of distributor personnel
  • Maintains detailed knowledge of Nordson products, prices, policies and procedures
  • Knows which products can be most advantageously used with various finishing and coating products
  • Maintains awareness of competitive products and advises supervisor of competitors’ activities
  • Provides customer service in emergency situations
  • Assists in training of other employees as assigned
  • Prepares and promptly submits administrative and technical reports as directed
  • Maintains personal appearance, test equipment and vehicle in a professional manner
  • Maintains detailed and accurate customer files
  • Ability to travel 3 to 4 nights per week
  • Performs other duties as assigned

EDUCATION & EXPERIENCE REQUIREMENT

Education:

Bachelor’s Degree or 8 years of capital equipment sales experience or Associates degree and 4 years of capital equipment sales experience is required

Experience:

Minimum of 3 years successful experience in sales, preferably in the finishing industry, capital equipment, or a closely related field.

PREFERRED SKILLS & ABILITIES

Demonstrated sales skills

Excellent verbal and written communication skills

Proficiency in Excel and PowerPoint Presentations

Ability to make professional presentations to large groups of people

WORKING CONDITIONS & PHYSICAL DEMANDS

Field Environment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

TRAVEL REQUIRED

Estimated 50% - 75%

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Interested?

If you are interested in being a part of a team and creating an inclusive and diverse workplace, please apply online with your CV.

About Nordson Industrial Coating Solutions

Manufacturers rely on Nordson Industrial Coating Solutions equipment for the precise application and curing of powder coatings, liquid paint, ambient temperature adhesives and sealants, and food and beverage container production. By joining our team today, you will help us bring innovative ideas to life. Nordson Industrial Coating Solutions is a global team that works to create industrial coating solutions that help our customers improve their manufacturing process, produce better products and become even more competitive. We offer a supportive culture in a growing and dynamic work environment. Whether you're just beginning your career or you're a seasoned professional, there's a place for you to belong at Nordson Industrial Coating Solutions. We offer hourly and salary positions in production, maintenance, customer service, quality, engineering, and more. We actively invest in our teams to help you build your skillsets and advance your career.