Principal Product Line Manager
Nordson
Nordson Packaging, a global leader in Packaging, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.
Summary of the role
As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.
Job Summary
The Product Line Manager is a strategic leader responsible for managing and driving the growth and profitability of the product line. This role requires a deep understanding of market dynamics, customer needs, and industry trends to develop and execute comprehensive product strategies. The Product Line Manager plays a critical role in driving product innovation, simplifying the product portfolio, and aligning cross-functional teams to deliver differentiated value propositions. Success in this role demands strong collaboration with business development, sales, marketing, engineering, and operations teams to ensure a cohesive approach to market opportunities, product development, and lifecycle management.
Essential Job Duties and Responsibilities
Strategic Leadership
- Develop and own the product line strategy to achieve revenue growth, market relevance, and profitability.
- Conduct market analysis, competitive benchmarking, and customer research to identify trends, opportunities, and gaps.
- Build and maintain a clear product roadmap aligned with the company’s overall strategic goals.
Product Innovation
- Lead Voice of Customer (VOC) activities to uncover unmet customer needs and market opportunities.
- Validate concepts to create differentiated value propositions and robust business cases.
- Collaborate with engineering and operations to prioritize and drive new product development, ensuring timely delivery and alignment with market needs.
- Own new product vitality metrics, ensuring consistent contribution to revenue from innovative offerings.
Product Lifecycle Management
- Manage the entire product lifecycle, from development and launch to end-of-life, ensuring smooth transitions and continued market relevance.
- Collaborate with global sales and marketing teams to execute successful product launches and promotions.
- Oversee inventory management, and phase-out processes to optimize supply chain efficiency.
Portfolio Simplification and Optimization
- Analyze the product portfolio to identify opportunities for simplification by retiring or consolidating low-performing products.
- Focus resources on high-impact products and key customer segments to maximize efficiency and value.
Customer Focus and Support
- Support customer engagement efforts to drive adoption, satisfaction, and loyalty.
- Act as the subject matter expert and primary contact for product-related inquiries.
- Cross-Functional Collaboration
- Partner with Business Development Managers to prioritize focus segments and build a robust product innovation funnel.
- Serve as the bridge between sales, marketing, engineering, and operations to ensure alignment and execution of product strategies.
- Provide product-specific training, tools, and support to the global commercial organization.
Education and Experience Requirements
- Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA preferred).
- Minimum of 7 years of experience in product management, product marketing, or a related role within a technical or manufacturing environment.
- Proven track record of driving revenue growth and profitability through strategic product management.
- Experience with product lifecycle management tools, VOC processes, and innovation pipelines.
- Strong technical skill demonstrating ability to communicate product capabilities, attributes and values
- Strong business acumen with the ability to communicate product value to internal and external stakeholders.
- Excellent communication, collaboration and leadership skills.
- Proficiency in MS Office applications, SAP, and other relevant business software.
Preferred Skills and Abilities
- Interpersonal skills to coordinate, negotiate, build consensus and resolve issues
- Combination of strong technical background and business acumen
- Strong technical background combined with business acumen to drive product success
- Ability to set overall goals, break down to a series of tasks and multi-task
- Excellent communication and leadership skills with the ability to coordinate cross-functional teams.
- Ability to adapt to a fast-paced environment and manage multiple priorities.
Working Conditions and Physical Demands
Office environment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Travel Required Minimum 25%
Interested?
If you are interested in being a part of a team and creating an inclusive and diverse workplace, please apply online with your CV.
About Nordson Packaging
Nordson Packaging is the leader in precision dispensing, fluid management, and related technologies. We serve the Packaging end market to improve production efficiency and product quality for a variety of packaging manufacturing processes. By joining our team today, you will help us bring innovative ideas to life. Nordson Packaging is a global team that works to create technology that helps efficiently apply adhesives to meet both form and function for a wide variety of packaging applications like tankless technology, self-diagnostic and intuitive touch-screen controls, auto-fill technology, clean-cutoff and self-cleaning applicators, and pattern generation controls. We offer a supportive culture in a growing and dynamic work environment. Whether you're just beginning your career or you're a seasoned professional, there's a place for you to belong at Nordson Packaging. We offer hourly and salary positions in production, maintenance, customer service, quality, engineering, and more. We actively invest in our teams to help you build your skillsets and advance your career.